Competitiveness for Customer Satisfaction

Customer satisfaction means  fulfillment of the demands, needs and expectations of the customers and beyod this, forming a relation between the service and production which are introduced to the customer and the customer himself. Customer satisfaction or dissatisfaction is a comparison of expectations and perceptions  of the customers.  The only way for the institutions to remain and provide progression  in the market is customer satisfaction.

The institutions both should cover all the bases at two seperate stages and have decent strategies. At the first stage, they should introduce advertisements, bargain sales and  special offers  to the consumers about the products and services, which are some traditional methods. Afterwards, they should completely keep their promises  and provide customer satisfaction. At the second stage, the conditions  and satisfaction of the office personel should be in maximum degree in every areas which are from the production to sale and in this way, they should improve  the quality the product  or the service and raise the standard. 

Institutions which handle the situation in this way are able to keep customer satisfaction in maximum degree and provide a competitive advantage in the market.